Luxury. An experience, not a price point.
Who counts on J&D? We set out in 1950 to work with clients who understand and Inhabit luxury – in all its manifestations. Those whose real estate interests might span urban, rural, lakeside, mountainside to offshore. Those in the creative and athletic arts, finance and entrepreneurial to C-suite superstars. What they all have in common is a lifestyle characterized by hard work, hard play and no room for second-best.
Why J&D was formed. Ours was an industry ripe for elevation. We began by putting ourselves in our clients’ shoes and asking what needed changing. We decided that rather than run on the “always be closing” ethic used by competitors, we’d instead “always be anticipating.” If we didn’t listen, we’d never learn. If we didn’t ask, we couldn’t understand. If we failed to make the experience all about our clients, we’d failed them.
Guesswork simply doesn’t enter into it.
Our version of bespoke. Many businesses flash the B-word; few take the time or possess the nuance to deliver it in full to their high-expectation clientele. Our people enter each relationship with three questions in mind: How will we enable this client to maximize the value of their real estate investment? What must we learn to guide them toward the most astute decision? And how will we best deliver on their expectations of us in terms of discretion, trustworthiness and advice.
The luxury property seller’s expectations. They demand sophisticated, high-touch local and global marketing to achieve their aim. International reach is vital. Exclusive, or non-MLS, listings may be preferred by clients requiring greater discretion. J&D delivers it all, and like no other.
The art of digital and print storytelling.
Our digital brochures use interactive storytelling to create immersive experience for homebuyers. Engage visitors with slideshows, virtual tours, and dazzling video in an inviting and elegant package.
Our print brochures feature compelling designs, rich narratives and vivid images to tell your home’s story, printed in-house through our professional, state-of-the-art J&D Marketing & Design Studio on plush silk stock for a luxurious look and feel.
With our comprehensive platform, you’ll always know how your property performs online. Discover how many unique visitors view your listing and measure their level of engagement. See the bigger picture with informative charts, heat maps and indispensable reports.
There's still power in print.
We feature every newly listed property in each Friday’s Globe and Mail newspaper, which offers a weekday readership average of 899,000 and 1.6 million on weekends. We can also feature your property via campaigns in other national papers and upscale local publications read by your target demographic in the country’s most sought-after markets. Our advertising power combines the resources of Johnston & Daniel with the vast Royal LePage network.
Direct response, personally packaged.
J&D combines leading-edge creative and print production services to develop high-impact direct mail pieces, and we place it straight into the hands of targeted demographics in the most dynamic markets. Through the J&D Marketing & Design Studio, we ensure a consistently sophisticated, high-end look and feel.
The importance of SEO in the online era.
The world we live in today is a digital one and searching for a home is no different. In 1981, 22 percent of homebuyers read newspaper ads to find a home and 8 percent used friends as an information source. In 2018, 48.4 percent of all buyers started their search online to find a property.*
Online searching maximizes the ability to compare and contrast homes on the market and buyers now primarily search for property online first, before connecting with a Realtor. Our focus on digital exposure and advertising ensures that properties listed with Johnston & Daniel have prominent presence when consumers are searching for their next home.
*National Association of REALTORS® Research Group
J&D Insider, a digital showcase of fine properties.
This communique promotes all exclusive listings, assignments and open houses presented by Johnston & Daniel to the brokerage community. It’s a proprietary digital marketing campaign sent to a private network of thousands of select Realtors across the Greater Toronto Area and Oakville. The J&D Insider boasts an average open rate of more than double our industry’s average, making it a front line sales tool.
Ultra-targeted social media marketing.
In social media marketing, rather than “spray and pray”, J&D harnesses Facebook, Instagram, LinkedIn and Twitter to micro-target listings and information to appropriate segments of our large following. Using high-end photography, video and articles, we incorporate interior images, press mentions and proprietary videos across all digital platforms to nurture influencers. Buying or selling, word travels fast.
- C. Lipsit
- L. Geffen
- C. Marshall
- J. Ogden